Tranzurban - Put the U in BUS

Working with 1 UP, The Media Lab, and the Tranzurban marketing team - Tom Montague Design developed the campaign concept “Put the U in BUS” to attract those who perhaps wouldn’t have considered driving a bus as a career opportunity previously. The campaign idea is all about humanising drivers to make them relatable - and communicating that with Tranzurban’s flexible work hours, you can make bus driving fit around your other interests and obligations.